Email Campaigns for an Independent Bookstore
Situation (company)
A fitness club chain regularly ran promotions on memberships, personal training, and additional services. However, mass mailings led to low engagement because the offers did not always match customer needs.
Before
The bookstore sent the same newsletter to everyone. Readers interested in fiction, children’s books, history or professional titles received identical promotions, so engagement remained low.
What was done with Mavibot
The audience was segmented in Mavibot by preferred genres, previous purchases and event attendance. Customers received tailored recommendations, new-release announcements and invitations to relevant author events.
Results
- Personalised recommendations
- Segmentation by reading interests
- Promotion of book events
- Better use of purchase history
- More relevant newsletters